WELL-BEING TRAVEL: BREAKTHROUGH PARTNERSHIP BETWEEN MEDICAL AND TRAVEL INDUSTRIES
HELPS TRAVEL AGENTS TAP THE MEDICAL TRAVEL TREND
June 12, 2010 (Boca Raton, FL) – At the “American Marketing Group’s Got Talent” global conference today in Boca Raton, American Marketing Group, Inc. unveiled a new company called Well-Being Travel.
Well-Being Travel is the go-to resource for medical tourism, bringing together the medical and travel industries in a breakthrough partnership. The global organization provides the relationships, technology, marketing, networking and educational opportunities to help travel agents get in on the ground floor of this rapidly growing niche that is sweeping the world.
“With health care reform in the U.S. further driving up medical costs, people are looking for alternative solutions,” said Anne Marie Moebes, Executive Vice President of Well-Being Travel. “The time is right for the medical and travel industries to work together to provide consumers with a consulting service that expertly manages all of their medical travel needs around the world from one source. Currently a $20 billion market, studies have predicted that medical tourism could reach $100 billion by 2012. The market opportunity is tremendous, and now is the time to tap this trend.”
Well-Being Travel has signed on Companion Global Healthcare, a wholly owned subsidiary of Blue Cross/Blue Shield of South Carolina, as a preferred vendor. The alliance provides an instant relationship for travel agents that are part of the American Marketing Group agency groups (TRAVELSAVERS, NEST, TWIN, or The Affluent Traveler Collection) to become a credible source to handle the medical travel needs of their clients. Companion Global Healthcare, which has strong relationships with leading hospitals and doctors around the world, oversees the medical arrangements. The referring travel agents, who have long-term relationships with hoteliers and airlines, fulfill the travel arm of the transactions. This is the first time that the travel agent distribution channel is pairing up with the medical industry to provide the very finest service to medical travelers.
“We recognize medical travel is an emerging trend in health care and are pleased to be associated with Well-Being Travel,” said David Boucher, MPH, FACHE, President and CEO of Companion Global Healthcare, Inc. “We believe that many travel agents are already booking trips for medical travelers, but this niche within the travel industry has just recently been given a name. Our alliance formalizes the process and brings more business opportunities to travel agents.”
The American Marketing Group travel agency companies collectively deliver 3,000 travel agency outlets acting as distribution points along with a select cadre of leading agencies via its TWIN group acting as destination management companies in key regions worldwide. The organization has a 40-year history and powerful infrastructure that positions it well to handle the travel needs of medical travelers 24/7.
The implications on the corporate side are just as compelling as on the leisure travel side. Companies are increasingly offering employee benefits that incentivize them to travel in relation to their medical treatments. For instance, an employee could undergo a medical procedure in Westchester, New York, to the tune of $8,000 in out-of-pocket expenses. Or they could have the same procedure done at a JCI-accredited facility in Costa Rica at just a fraction of the cost, stay in a beautiful location with a companion for a week, and maybe even receive a financial incentive from their employer.
“The opportunities for medical travel on the corporate side are undisputable – it’s a bit of a sleeping giant,” added Moebes. “This is a brand new service that, once our
agencies understand the process, they can confidently pitch to their corporate clients to help them manage their health insurance program more cost-effectively. In fact, our travel agents can now be ahead of the curve and proactively bring these opportunities to their corporate clientele.”
In addition to these core services, Well-Being Travel will soon be offering medical travel packages including air and hotel. And, the company has already begun planning a medical expo that will bring together the medical industry and destinations around the globe in a new partnership.
To find out more about how about Well-Being Travel, call 516-624-0500 x6000.
Staff VP, Communications
845-429-7983 or 516-624-6075